"Gmail" confusingly similar to "G-mail...und die Post geht richtig ab"

Last week's ruling from the Office for Harmonization in the Internal Market (OHIM) has set Google back in its fight for the right to use the Gmail name in Europe. Google's opponent is German-born 32-year-old venture capitalist Daniel Giersch who founded a same-day mail delivery service called G-mail (short for Giersch-mail) some six years ago. The service provides e-mail accounts ending in "gmail.de" and offers a "hybrid mail" option where electronically-sent documents are printed out by the company and physically delivered to local addresses. Empowered by earlier rulings in German district court ordering Google to remove all "Gmail" references from its German service and cease issuing gmail.com accounts to German residents, Giersch went on to oppose Google's CTM applications, citing his German registration for "G-mail...und die Post geht richtig ab" [translation: "G-mail...and the mail goes right off"] issued in 2000. Google has downplayed OHIM refusal to register its Gmail mark on a pan-European basis, saying it will not affect Google's current use of the mark in Europe.