OHIM's Cancellation Division has cancelled Community Trademark 2020832 TUPUNGATO that covered "alcoholic beverages (excluding beer)," on the basis that it is or may become descriptive of the geographical origin of the goods and on grounds of bad faith.
The evidence indicated that Tupungato was longstanding, although small wine growing region in Argentina, accounting for less than 1% of the country's wine output. Article 7(1)(c) CTMR provides for refusal of protection to marks that "consist exclusively of signs or indications which may serve, in trade, to designate the kind, quality, quantity, intended purpose, value, geographical origin or the time of production of the goods or of rendering of the service, or other characteristics of the goods or service." The Board noted that the provision is not limited to marks that are currently associated with the category of goods in question, but also extends to marks that are capable of designating the geographical origin of the goods in the minds of the relevant consumers. Noting that a part of the wine-purchasing public is composed of "wine fans," who have a superior knowledge in the field, and that in wine shops, the customer is often assisted by an expert vendor, the Board found that it was "reasonable to assume that TUPUNGATO is a geographical name which is liable to be used in future by wine traders and producers as an indication of the geographical origin of their goods and is, in the mind of the targeted public, capable of designating the geographical origin of the category of goods in question."
The Board also found that the registrant has acted in bad faith because "even though the knowledge of the name TUPUNGATO as a wine producing area on behalf of the proprietor (had) not been proved by positive evidence…it seems extremely unlikely that the proprietor could have ignored the existing link between the name TUPUNGATO and the wine producing area having the same name and that it could consequently ignore that the sought monopoly over the name TUPUNGATO for alcoholic beverages, which include wines, would have been prejudicial to the interests of competitors producing and/or dealing with the import-export of wines from that area."
Vol. 53, June 2010