The Trademark Trial and Appeal Board ("TTAB") at the U.S. Patent and Trademark Office ("USPTO") had a busy year in 2007. Of the more notable accomplishments, changes to the TTAB Rules of Practice updated the rules to complement recent amendments to the discovery rules of the Federal Rules of Civil Procedure and amended other procedural rules that can easily catch the unknowing TTAB litigant off-guard. Fraud on the USPTO for statements made in trademark applications also reappeared on the TTAB's docket in 2007 as did defining a "bona fide intent to use" a trademark in commerce. The TTAB is also setting the groundwork for changes to treatment of trademarks comprising surnames.
1. Changes to TTAB Rules of Practice
The rules changes originally proposed in January, 2006, went into effect on November 1, 2007 (with the TTAB's standard Protective Order having been imposed in all cases without a protective order as of August 31, 2007). The initial proposal was widely chastised by law firms, individual practitioners, and intellectual property organizations as too drastic. Eventually, the USPTO and various intellectual property organizations met to discuss the proposed changes and the USPTO redrafted its rules package to reflect the comments and concerns of the trademark bar. The TTAB adopted the "disclosure model" of the Federal Rules of Civil Procedure with hopes of increasing the efficiency of commencing proceedings and the efficiency of discovery and pre-trial information exchange. In contrast to previous rule that did not require service of the original pleading on the defendant, plaintiffs must now attempt service of the original pleading on the defendant at the current address(es) listed in USPTO records. Parties now also have the option of submitting a pleaded registration in the form of photocopies of the registration and assignment history from the USPTO databases, as opposed to submitting a USPTO status-and-title copy. The key component to the "disclosure model" is the requirement that the parties engage in a discovery conference early in the proceeding. The TTAB's wrinkle to this requirement is that either party may request that a TTAB representative participates in the discovery conference, which may affect the demeanor and tone of the conference to prevent the TTAB representative, most often the TTAB attorney assigned to manage the matter, from holding one party in a negative light.
2. Fraud on the USPTO
The TTAB's decision in Hurley Int'l. LLC v. Volta returned the issue of fraud into the limelight. The TTAB has consistently sustained a charge of fraud when a trademark applicant or registrant falsely claims use of the mark in connection with the designated goods or services. This rule has been applied in a "strict liability" sense, without consideration of the actual subjective intent or innocence of the applicant or registrant. Hurley did not alter the TTAB's existing rule on fraud, but in a footnote suggested that if the identification of goods or services is corrected before publication of the application, a false statement regarding use is not fraud. This language appears to take the punch out of the idea of strict liability, but was mentioned in dicta in two additional TTAB cases decided in 2007, Hachette Filipacchi Presse v. Elle Belle and Kipling Apparel Corp. v. Rich.
3. Defining a Bona Fide Intent to Use
In Intel Corp. v. Emeny, the TTAB examined in an opposition proceeding whether the applicant had a bona fide intent to use the applied-for trademark at the time the application was filed. The TTAB confirmed that a bona fide intent should be an objective showing of "evidence in the form of real life facts measured by the actions of the applicant, not by the applicant's later arguments about his subjective state of mind." The applicant in this case produced no evidence of any business or marketing plans involving the mark, no evidence of any specific planning to use the mark, and no evidence of ever having promoted or sold any goods under the mark. Based on this lack of evidence, the TTAB concluded that the applicant failed to produce an "objective" showing of an intent to use the applied-for trademark. It is also likely that the applicant's admission that he filed the application to "make sure that nobody else [can] take advantage of those marks" weighed in the TTAB's decision.
4. Trademarks Comprising Surnames
When trademark examiners review marks that are also surnames, they take into account (i) the rareness of the name at issue, (ii) whether the name has any other meaning, (iii) whether anyone associated with the applicant has the surname; and (iv) whether the applied-for mark has the "look and feel" of a surname. In a rarely-seen concurring opinion, in In re Joint Stock Company "Baik" the relevance of the "look and feel" factor has been addressed. The opinion noted that "the purpose behind prohibiting registration of marks that are primarily merely surnames is not to protect the public from exposure to surnames ... [but] to keep surnames available for people who wish to use their own surnames in their businesses ..." The look and feel of a surname has nothing to do with the stated prohibition on registration of surnames. A concurring opinion in In re Marriott Int'l, Inc. further expanded on the concurring opinion in "Baik" by emphasizing that the "rareness" factor is of primary significance in the surname analysis and that the remaining factors come into play once the USPTO has established its prima facie case. Even focusing on the "rareness" factor would require additional jurisprudence establishing benchmarks for determining when this factor is met.
Vol. 53, June 2010